It doesn't take much for a big life event to sweep someone off their feet. That's why kindred puts 40% of profits from our product sales and 100% of donations into an organic giving fund. What is organic giving? It's a term we've coined to describe the as-needed, organic nature of how we donate funds. Our way of giving is personal and it varies greatly. We may buy a plane ticket for a single mom who needs to help her daughter recover from a car accident; or pay the first month's rent for a teenager who was kicked out of his home after coming out as gay. We may buy a new wardrobe for a woman who is getting her first job after leaving an abusive relationship, or help to replace the essentials for a family who lost everything in a fire. It's these types of unexpected financial burdens that inspire kindred to lighten the load of another human.